Saturday, December 4, 2010

Dear Urban Fluff Customers and Fans....

Dear Urban Fluff Customers and Fans,

For the past four and a half years I have been designing and sewing innovative diapering products, that I hope many moms, dads, and babies have enjoyed. In the beginning it was just me in our small kitchen, designing the diapers, sewing them, designing the website, maintaining it, and processing and shipping orders. With one, and then two, little ones (14 months apart) it was pretty chaotic! Today, Urban Fluff is still a very small company, but I do have help with the sewing. I have a wonderful seamstress who sews most of the diapering products so that I can focus on managing all the other aspect of the business. Occasionally I have also had a generous friend or family member who has come on to help me answer your emails and ship packages. A lot of folks think we are a big, impersonal company, which I guess I take as a compliment that we are projecting a professional image. But really it is just me, one work-at-home mom, running the show. Which gets me to my point, I have realized that I am not happy with the way the diaper company is being run right now. I miss the personal contact and really knowing my customers that I had when I was sewing custom orders myself on a very small scale. I cannot afford right now to continue to have the diapers produced by a third party on the small and sporadic scale that we have been producing them and I also am not prepared to take the company to the next level of larger scale production and marketing. So I have decided to go back to where it all started. After a little break over the holidays, I will be sewing custom orders myself from time to time, on a very small scale, from home, where I can get to know each and every customer and create unique works of "diaper art" for them. I will also be dedicating a lot of my time to my passion for childbirth and helping and educating women in my community through my doula business and my volunteer work as the chapter leader of our local International Cesarean Awareness Network (ICAN) chapter. Finally, I will be dedicating myself to my family. With a husband in the Marine Corps another deployment is always around the corner and our time together is so precious. I hope you all will understand why I am changing the business structure, I won't say closing the business, but it will be a dramatic change. I will do my best to answer your emails, questions, and concerns, but please understand that I am one, very busy mama, :) and if it takes me a few days or even a week, please be patient with me. I very much appreciate all of your support for Urban Fluff over the years, it has been an exciting, interesting, stressful, fun, and educational experience!


Heather Nerheim

Saturday, July 10, 2010

Sock Monkey CLEARANCE!! + A New Shopping Experience

We have some EXCITING news!!

It is time to say good-bye to our beloved Sock Monkey prints!
If you're a sock monkey fan or you've just been dying to try out the iCandy Diapering System, now is the time to get them at an AMAZING price!

The more you buy, the more you save, as low as $17.00 per system!

These prints are extremely limited and subject to availability!

We've been making some updates to the website and if you have been familiar with using the Paypal cart on the site things have now changed to a more sophisticated cart. You can still check out with Paypal or with your credit card, whichever you choose! There are links on the main site in several places to the "SHOP" which is now where all your fluff shopping adventures will take place! All the product information pages, etc. are still on the main site for your viewing pleasure!

Here's a little screenshot of the new shopping cart:

Saturday, May 8, 2010

Mother's Day BOGO!

We're bringing back the BOGO! I know a lot of you wanted the Earth Day BOGO sale extended and so we have decided to hold a Mother's Day BOGO sale! This sale will run from Saturday, May 8th (what's left of today) through Sunday May 16th.

Buy a bundle of 3 iCandy Diapering Systems, 3 Ai2 Diapering Systems, or 3 Deluxe Fluff AIO Diapers and GET 1 FREE!

Since bundles are already discounted 10% this is a HUGE savings!

Happy Fluff Shopping!!

Saturday, May 1, 2010

Custom iCandy

Here are some of the cute custom iCandy diapers that arrived yesterday! Gorgeous prints by some of my favorite designers!

Above: iCandy in On a Whim Owls Pistachio (by Amy Schimler)

Above: iCandy in Rockets from the Space Bot Fabric Collection (By Michael Miller)

Above: iCandy in Lotus Paisley Pink (By Amy Butler)

Above: iCandy in Sprockets from the Space Bot Collection (By Michael Miller)
Above: iCandy in 2D Zoo Blue (By Alexander Henry)

Friday, April 23, 2010


Thank you everyone for participating in our Earth Day Giveaway! I finally finished compiling all the entries and submitting them to for the drawing. Drumroll please...MARISSA BROWN you won a "Gotta Have It" iCandy Diapering Package!! I'll be emailing you for your print preferences!

Thursday, April 8, 2010

iCandy Earth Day Giveaway and BOGO SALE!!

Earth Day is April 22nd and we want to celebrate by having a BIG giveaway and a BIG sale!


From now until Midnight EST on April 22nd buy an iCandy Bundle of 3 ( and get 1 iCandy Diapering System of your choice FREE! *Please list your print selection for the free diaper in the "Special Instructions" area during checkout.


Win the "Gotta Have It" iCandy Package in the prints of your choice! That's 2 iCandy Wrappers, 4 Waterproof Liners, and 6 Quilted Soakers, a $79.95-82.95 value!!

Here's how to enter:

**REMEMBER TO EMAIL EVERY TIME YOU DO ONE OF THE ITEMS LISTED BELOW!! You must do this in order for us to count your entries!**

* Buy a diaper! (10 entries for every diaper system purchased between April 9 and April 22, iCandy, Ai2, or Deluxe. 5 entries for every iCandy Wrapper purchased. 1 entry for every accessory purchased. We will also accept entries for purchases made from our retailers if you email us your invoice!)

*Blog about the iCandy Diapering System (5 entries, must be an established blog at least 1 month old)

*Fan us on Facebook (1 entry)

*Tweet about the iCandy Diapering System or this giveaway (1 entry per day)

*Follow our Blog (1 entry)

*Follow us on Twitter (1 entry)

*Review any of our diapers or our company on any cloth diaper review site (i.e.,,, etc.) BTW you must have actually used/purchased our diapers. :) (5 entries per review) (you can earn entries by leaving muliple reviews for different products and can review the same products again on another site BUT please don't review the same product twice on the same site)

*Mention our diapers on a diaper, baby, parenting, of eco-friendly related forum or board that you participate in (2 entries)

*Add a fan photo to our facebook page (must be a photo that you took and must be of a baby wearing one of our diapers) (2 entries)

This giveaway closes at 12:00 MIDNIGHT on Earth Day, April 22nd. Winner will be chosen at random and announced the following morning.


Check out these new prints available for custom ordering!

iCandy Designer Cotton Prints:

iCandy and Ai2 Minkee Designer Prints:

Tuesday, March 30, 2010

iCandy Review on Moma Lovebug

Moma Lovebug

Oops! Didn't get this one posted in time for the giveaway, but what a lovely review from Moma Lovebug!

Monday, March 29, 2010


Yes, you heard that correctly! We are now open for CUSTOM FLUFF orders. We have TONS of prints and colors available and if you have something in mind that you don't see on the site, by all means send us an email! Diapers available for custom order are the iCandy, iCandy Minkee, Ai2, Ai2 Minkee, and Deluxe Fluff. Current turnaround time for custom orders is 2-4 weeks.

You can also save big on packages and bundles-up to 25% off!

Have a fluffy day!

Thursday, March 11, 2010

New iCandy Prints!!

Gorgeous new iCandy prints arriving next week at

(Animals Red, Animals Green, Owls Aqua, & Owls Earth)

Tuesday, March 9, 2010

iCandy Review on Minnesota Mama's Must Haves

iCandy Review on Minnesota Mama's Must Haves-check this one out if you want to see the iCandy on a tiny baby!

iCandy Review on Mama Dweeb

Mama Dweeb reviews the iCandy for their Daddy Diapering event-complete with video of Dad changing the diaper!

iCandy Review on Hip Little One

The iCandy is reviewed on Hip Little One, an Australian blog that is bilingual!

Thursday, January 28, 2010

Not One, but Two Fabulous Reviews!

The iCandy continues to earn praise from bloggin' moms and here's another review and giveaway hosted at Familylicious Reviews:


Another review (and giveaway!) for the iCandy Diapering System at The Cloth Diaper Report:

Wednesday, January 13, 2010

More Praise for the iCandy System!

Happily Domestic
We are delighted to have been part of "The Blessed Event" at the Happily Domestic Blog! The iCandy got a fantastic review and we were thrilled to see the adorable pictures of Beth's two little ones wearing their iCandy! Check the review out HERE and WIN an iCandy System of your own!

Saturday, January 9, 2010

Some more cute iCandy photos!

Another Great Review for the iCandy Diapering System!

Confessions of a First Time Mom

The latest iCandy review (and giveaway!) on Confessions of a First Time Mom! Click on the button above to go there!


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