Saturday, December 4, 2010

Dear Urban Fluff Customers and Fans....

Dear Urban Fluff Customers and Fans,

For the past four and a half years I have been designing and sewing innovative diapering products, that I hope many moms, dads, and babies have enjoyed. In the beginning it was just me in our small kitchen, designing the diapers, sewing them, designing the website, maintaining it, and processing and shipping orders. With one, and then two, little ones (14 months apart) it was pretty chaotic! Today, Urban Fluff is still a very small company, but I do have help with the sewing. I have a wonderful seamstress who sews most of the diapering products so that I can focus on managing all the other aspect of the business. Occasionally I have also had a generous friend or family member who has come on to help me answer your emails and ship packages. A lot of folks think we are a big, impersonal company, which I guess I take as a compliment that we are projecting a professional image. But really it is just me, one work-at-home mom, running the show. Which gets me to my point, I have realized that I am not happy with the way the diaper company is being run right now. I miss the personal contact and really knowing my customers that I had when I was sewing custom orders myself on a very small scale. I cannot afford right now to continue to have the diapers produced by a third party on the small and sporadic scale that we have been producing them and I also am not prepared to take the company to the next level of larger scale production and marketing. So I have decided to go back to where it all started. After a little break over the holidays, I will be sewing custom orders myself from time to time, on a very small scale, from home, where I can get to know each and every customer and create unique works of "diaper art" for them. I will also be dedicating a lot of my time to my passion for childbirth and helping and educating women in my community through my doula business and my volunteer work as the chapter leader of our local International Cesarean Awareness Network (ICAN) chapter. Finally, I will be dedicating myself to my family. With a husband in the Marine Corps another deployment is always around the corner and our time together is so precious. I hope you all will understand why I am changing the business structure, I won't say closing the business, but it will be a dramatic change. I will do my best to answer your emails, questions, and concerns, but please understand that I am one, very busy mama, :) and if it takes me a few days or even a week, please be patient with me. I very much appreciate all of your support for Urban Fluff over the years, it has been an exciting, interesting, stressful, fun, and educational experience!


Heather Nerheim


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